The Library Of Congress engaged us for two efforts. First they wanted our help in fostering a greater appreciation for the subject of history. After identifying the insight that kids perceived the subject particularly intimidating, we developed a campaign that empathized with their sentiment – poking fun at the notion of history being scary. Our second effort, was a campaign to encourage children to read more.
Our creative celebrated the truth that reading remains the greatest means to escape and visit inspiring, fantastic new worlds.