Flint and Steel | Wonka
21631
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Wonka

A Sweet Upgrade

Sometimes even timeless characters need a makeover. When Nestlé wanted to give their classic confectioner a sweet overhaul, they came to us. Using our character diagnostic tool— Icon Forensics, we designed a new appearance as well as a robust blueprint for how Wonka would live in advertising, promotions, on-line and more. The result was the rebirth of a character who was now not only classic, but culturally relevant, compelling and competitive.