Flint and Steel | Wonka
portfolio_page-template-default,single,single-portfolio_page,postid-21631,ajax_fade,page_not_loaded,,select-child-theme-ver-1.0.2,select-theme-ver-3.3,wpb-js-composer js-comp-ver-4.12,vc_responsive


A Sweet Upgrade

Sometimes even timeless characters need a makeover. When Nestlé wanted to give their classic confectioner a sweet overhaul, they came to us. Using our character diagnostic tool— Icon Forensics, we designed a new appearance as well as a robust blueprint for how Wonka would live in advertising, promotions, on-line and more. The result was the rebirth of a character who was now not only classic, but culturally relevant, compelling and competitive.