Flint and Steel | Nascar
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Get Your Mind Racing

NASCAR has an enviable fan base, but they’re aging with an average age of 55. A new generation of enthusiasts needed to be cultivated. Additionally, NASCAR saw a cultural need to inspire today’s youth to embrace S.T.E.M. So, we were given a mission to transform the unique DNA of NASCAR into a bold movement, energizing and educating today’s youth to think and to move at the speed of NASCAR.


We created NASCAR Acceleration Nation to inspire, nurture and empower a dynamic generation of kids by asking them “What Drives You?” From broadcast, to digital, to in-school we are uniting tracks, drivers & teams in celebrating the wonders of innovation & technology. This dedicated youth platform is robust & durable with track kits, digital games, rewards, promotions, curriculum and more. NASCAR Acceleration Nation provides sponsors with the alchemy to motivate and inspire the science, engineering & innovation enthusiasts of tomorrow.