FROM CHAOS TO CRAFTED
Flor De Caña is the slow-aged rum that needed to ramp up fast. They were taking their award-winning, premium rum global. So we distilled a provocative positioning and created a brand design that we activated in everything from print to POP, sales videos, packaging, on-premise materials and more. This global marketing effort celebrated the provocative duality of Flor De Caña – that the rum that’s endured volcanoes and revolutions…is sparking a revolution in premium rums.