Flint and Steel | Foot Locker
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Foot Locker

No Small Feat

Kids Foot Locker didn’t have the foot traffic they wanted during the key back-to-school season – when they saw 80% of their annual sales. In addition, they faced the perennial retailer challenge of having promote their store as a destination, as well as the marquee shoe brands themselves.We knew that Kids Foot Locker could triumph with an understanding of how athleticism differs from adult to adolescent and shifted the message from “fitting right” to “fitting in.” Our “You Game?” campaign included the first ever kid effort by Nike & adidas