Flint and Steel | Wally-n-Marty
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Spend Less For Speechless

Walmart’s retail dominance was neutered during the key holiday season when their value message was trumped by the perennial desire to get the hottest toys. They needed a fully-integrated program that depositioned Toys R Us and transformed limited inventory into “premium selection. We created Toyland and two renegade spokes-elves – Wally & Marty. These characters became lilliputian linchpins for a cross-channel property that was hardwired to be culturally relevant and energize multiple consumer touch-points. Toyland thrived in everything from TV, to catalogue, in-store kiosks, and a fully interactive digital “wish-list.” Additionally, this platform generated millions in previously untapped partnership support.