This Solution Didn’t Blow
Bazooka Bubble Gum’s heritage, consumer affinity and comic format made it a sleeping giant. Bazooka’s got 450 million comics out there at any given moment; each one with a unique code. How could we spark trial and frequency in a cost-effective way? We created Bazooka TV. BazookaTV.com houses 6 channels, 7 unique shows and hundreds of hours of absurd content. The content is hardwired with unlocks, mash-ups, upgrades, prizes and more – all requiring the entry of the comic’s unique codes. This new digital platform is transforming Bazooka’s 450 million comics into an irresistible format for consumers, retailers and partners alike. Did it drive purchase? The results speak for themselves.