Flint and Steel | Cheetos
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Twisted AND Cheesy?
Does He Have a Brother?

In a category traditionally defined by flavor varieties, we saw an opportunity to marry form and attitude. Through positioning, packaging and promotions, we trumpeted the most compelling connection between the product, the consumer and the character, enlisting Chester to help tweens be a little twisted. The result was a new, corrupted classic, Twisted Cheetos. The result was the biggest launch in Frito Lay history.